Marketing Strategy . . . Become a Published Author
In these difficult economic times, an excellent way to make your business stand out in the crowd is to author a book. With print on demand, writing a book is now simple. You don’t need to buy thousands of copies; one book qualifies you as a published author.
If you are a photographer, artist, landscaper, webmaster, designer, builder, architect, real estate agent or any other professional, imagine showing a client your portfolio chronicled in a photo book complete with copyright. You will probably be the only author that bids on a client’s job. If your quote is reasonable, being an author will add to your legitimacy and credibility.
If you have been laid off from your job, bring your book to an interview. Your future employer may throw out resumes, but an employer won’t throw away your book. Your book will be a constant reminder of your interview.
When you are bidding on a job that is worth tens of thousands of dollars, a book is a minor expense to close the deal. Sure beats a business card or resume for getting attention.
Plus a book opens opportunities for publicity and recognition. You will be known as the person “who wrote the book” on your particular expertise. As you watch news and talk shows, notice how shows feature authors.
If you don’t understand how to assemble photos for your book, hire a graphics artist. If you need more than digital photos to tell your story, hire a freelance writer to add content. Sites like oDesk.com, Guru.com and Elance.com have writers and graphics experts that can be hired today and will immediately start assembling your book.
You don’t need a book publisher to represent you. You can use publishers like VioVio.com or LuLu.com to publish and sell your book online. Nothing could be easier.